How to Gain Maximum Exposure by Repurposing your Content
You can maximize your content exposure by creating a strategic approach and a solid foundation.
We love what we do, plain and simple and we are proud of the committed ownership our passionate culture has created. Our team is equally invested in the quality of our service, partnership and the creative product.
When faced with a dramatically shifting media landscape and today’s empowered consumer we find powerful ways to differentiate our client’s products, attract customers and boost the credibility of their brand.
We empower brands by telling their story in a meaningful way. And we do it in an integrated, results-oriented manner. Nothing is left to chance.
Z Interactive has over 30 years combined experience in the internet marketing and advertising industries. We are writers, marketers, analysts, and business experts who share a passion for driving success through online marketing platforms.
At Z Interactive, we understand the competitive challenges small businesses face when marketing their business. We also understand the impact of what having a strong internet presence can do for their bottom line. We build strong brands, bring purpose to their online presence, and drive sales in the most effective and cost-efficient way possible.
ZI understands that every business is different, and there is no ‘cookie cutter’ approach. We sit down with you, understand your company’s objectives, and take a strategic approach to marketing your business online. This may come in the form of Social Media, Paid Search, Banner Ads, Search Engine Optimization, or PR — maybe all, maybe one, but whichever direction we are here to help with the implementation, facilitation, monitoring and oversight of your entire online brand.
You can be confident in knowing that we are here for you and the growth of your
business is our business too.
Taking your business to the consumer is just as important as bringing the consumer to your business. Social networking sites like Facebook, Twitter, Pinterest and LinkedIn create one-to-one, personal experiences with your brand. Companies are way more than a building and inventory—they always have been. A good recommendation leads to an ongoing relationship, and a loyal customer. It’s no different online. We make it happen with fresh content and regular updates that work with your marketing strategy and plan. We can also get you to the right people—targeting those who are interested and ready to buy.
Search Engine Marketing, also known as Paid Search or Pay Per Click is the process of gaining traffic by purchasing ads on search engines. Every time a consumer searches a word or phrase, the ads being shown are based on a complex formula used to display the most relevant ad to solve their problem. Each dollar spent is tracked clearly allowing the advertiser to make informed, data-driven decisions quickly and easily.
Our SEO approach is dynamic and closely integrated with your digital and traditional marketing plan. We thoughtfully work to understand your objectives and conduct a thorough analysis of your online presence, website performance and key search phrases needed to rank for qualified business. We then find the right opportunities and the right mix of tactics to bring your business, literally, to the top. Z Interactive builds your company’s reputation and relationships to last on the largest search engines.
Your website is your most valuable point of presence. It’s where people learn about you, buy products and services, and decide in a few seconds if they like you or not. Unfortunately, too many websites, especially intranets, sputter along with a bit of neglect. Or, they have so many content providers, they quickly become disorganized, making search and purchase difficult. Z gives them new life. Our content managed sites put the flexibility and control in your hands to allow for frequent updates, fresh content, and seamless integration with social media and other marketing tools. At the same time, we help you organize and prioritize, keeping them running at full efficiency—and full usability. The Z staff includes visionaries and technical experts well versed in retail, business, internal communications, creative development, design and implementation. That allows us to create custom solutions ranging from content management systems to complex web-based applications integrating with VoIP systems. We get along great with CIOs and internal IT departments, as well as CEOs, marketing and sales executives. We believe in solutions that everyone can be delighted with.
It’s imperative to have winning creative when building relationships & conversations between brands, customers, and their friends. In fact, we’ve incorporated design into every department of our agency. Z Interactive will help you develop a message and image that will demand attention and promote tangible benefits to your target audience in a style that will increase your lead generation significantly.
You can maximize your content exposure by creating a strategic approach and a solid foundation.
Here are 15 must-have, forward-thinking tools to market your business in 2015.
Using keywords effectively is an invaluable tool for reaching and attracting your perfect customer.
Twitter announced today that it will begin to role out a test aimed at a select group of subscribers
Pinterest has become the 3rd most popular social network in the US. The following are a few simple steps you can take to pass some Pinterest link-love to help get your company’s website get found in Google searches.
Your favorite shows are interesting enough to keep your attention right?
“On The Border Mexican Grill & Cantina was please to work with Harrison at Z-Interactive to begin engaging guests on both Facebook & Twitter. Their posts on our behalf lead to greater interaction, follower growth & quick response times to keep followers engaged with the brand. We were pleased with their level of professionalism and keen understanding of actively engaging guests in the social space.”
Kristine Hallingstad, Sr. Marketing Manager at On The Border
“We have relied on Z Interactive to be the experts in what’s possible and optimal as it relates to social media engagement and consistently reaching the right consumer. They’ve done their job to determine which marketing channels are most important for our company and instrumental in the planning and management of all our digital marketing efforts. They are a great organization to work with.”
Michael Schaul, Owner of Lone Star Baby & Kids
“Z Interactive has far exceeded our expectations. We have been impressed with their ideas, strategic planning, and clear understanding of our brand and industry. We look forward to future success with them as our company grows.”
Poonam Biranth, Vice President of Boeau Belle LDT, INC.