15 Must-Have Tools to Market Your Business in 2015

Here are 15 must-have, forward-thinking tools to market your business in 2015.

The year brings new and refined ways of expanding your business and building a reputation that is bound to succeed. However, if budgets and financial constraints limit your ability to market, you’ll need to be resourceful and a little creative. Here are15 must-have, forward-thinking tools to market your business in 2015.

1. BuzzSumo

A platform for content marketing and SEO agencies to discover engaging content and outreach opportunities. Buzzsumo provides insights into the most popular content online and the influencers sharing it.

2. Mention

Mention provides the best possible way to help keep track of what people are saying about you and your competitors. Create alerts for your name, brand, competitors, and remain informed in real-time so you never miss out on conversation with current and potential customers.

3. Autosend

Autosend helps you personally reach out to each and every customer enlisted on your website. It lets you automatically generate email or text messages to customers based on what they do on your website. A personal message is sent to customers anytime a customer joins, makes a purchase or inquires about your business.

4. Ducksboard

Ducksboard is a one-stop shop that tracks people who join your mailing lists, subscribe to your services and buy your products. This all-in-one tool makes it easier to keep track of analytics of your services.

5. ReferralSnip

A 2014 study declared that more than 80 percent of small businesses gain clients through word of mouth. ReferralSnip, helps you set up a referral program within a few minutes. Just design your referral snippet, add it to any link, share your link, get referrals and watch your business grow.

6. Oktopost

Oktopost lets you easily manage large-scale content distribution to social media, across all of your profiles, groups and company pages. Manage conversations and measure the effectiveness of your efforts conveniently.

7. Picreel

Recover abandoning website visitors and turn them into customers. Picreel serves as a tool to optimize websites and helps you capture visitors with customizable exit offers.

8. VWO

VWO is a tool to help you find out what’s effective on your website and what’s not. Quickly test landing pages, websites, e-commerce pages and more with minimal IT help.

9. Tropical

Tropical is the best way to gather all your data and create a full profile or timeline of each client and their activities. Consolidate your client data all in one place, and see its impact in a week.

10. Socedo

Socedo helps you qualify leads on Twitter by entering keywords or hashtags. Additionally, it automatically enables you to favorite tweets, follow prospects and respond or send direct messages to clients on Twitter.

11. Canva

Canva is a fun, free and simple to use design tool for even the most graphically challenged. Use its templates, store everything online and even access stock images to include in your work.

12. Ope.nr

Ope.nr aids you in adding a call to action to any link you share on social media. Simply create your link, customize it, share it and track it. Drive online traffic back to you.

13. Uberflip

Uberflip empowers marketers to create a compelling content marketing experience and leverages their content to drive growth. Create targeted calls to action within your content by aggregating content, tailoring experiences, converting customers and measuring performances.

14. Full Contact

Marketing is all about building a long-lasting relationship which is easy with FullContact. It gives you the opportunity to gather relevant data such as real name, photo and social-profile links to every contact, allowing you to reach out to clients.

15. Person

Person is a tool which will help you visualize your target customer by inputting their relative characteristics such as gender, likes, behaviors and goals in a simple-to-read layout. Newly created customer personas are shared with teams and other marketers.

Tell us! What tools are using to market your business or startup? We’d love for you to share them in the comments!