Paid Search and Paid Social is bulls-eye advertising.
It’s the process of gaining traffic by purchasing ads on search engines and social media. It is referred to as CPC (cost-per-click) or PPC (Pay-per-click) marketing, because most search ads are sold on a CPC/PPC basis.
- Strategic Development & Keyword Research
- Retargeting & Remarketing Campaigns
- Monitoring & Testing of Google Adwords
- Paid Social Media Advertising including Facebook, Twitter, LinkedIn, and YouTube
What is Search Engine Marketing or “Pay-Per-Click” Advertising
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Multiple studies have shown that on average one-third of searchers will click on paid ads, with the balance clicking on natural search results. Remember that the paid ads are typically at the top of the page and in the right hand column
The single most critical decision in a PPC program is term selection. Only bid on terms that are extremely relevant to your business. This is not a time to be optimistic along the lines of “Well we only provide service in Phoenix, but we’d like to provide service in Indiana someday, so let’s just bid on all the Indiana search terms.”