Paws in the City tasked Z Interactive to help transform Deep Ellum’s beautiful 1.2 acre Bark Park to create a neighborhood party unlike any other, all to benefit an extraordinary cause. People from all over the metroplex would soon experience live music from local DFW artists, the city’s best food and drinks with a committed goal to raise money and awareness to end overpopulation, abuse, neglect of Dallas area dogs and cats.
Paws in the City needed a design solution for branding to ensure this first-time event could stand on all four legs and keep Dallas’ most eclectic downtown neighborhoods educated and committed to the cause long after the event. The result helped establish Barkfest as a standalone, goal-driving entity unlike Paws in the City had ever seen.
A neighborhood party for a good cause!