Bowers & Wilkins Sound Session Event with Jeff Bridges

Situation

Bowers & Wilkins, Britain’s leading exporter of loudspeakers and the number one imported brand in North America embarked on an aggressive social media campaign in North America designed to engage with fans and celebrate music through inspired dialogue, exclusive content, and exciting product offerings. The A list actor/musician, Jeff Bridges, was to be used as an advertising vehicle to market the Bowers & Wilkins Brand via a private listening party at The Troubadour in Los Angeles.

Strategy

This opportunity presented by Bowers & Wilkins was a part of their Sound Sessions music series – intimate, VIP-only listening events where renowned artists and small groups of fans come together to experience true sound and celebrate exciting new releases. Renowned Oscar-winning actor and musician Jeff Bridges was leveraged as a marketing vehicle to successfully promote this exclusive Bowers & Wilkins listening experience.

Results

The event drew over 1,600,000 impressions, 60,000 unique hits and over 4,000 email RSVPs using targeting advertising and leveraging the power of online publishers, journals and the most influential users of each platform to engage and mention the event.

  • Client: Bowers & Wilkins
  • Tasks: Social Media Marketing, Campaign Management, Public Relations, Digital Advertising, Behavioral Geo-Targeting
  • Website: www.Bowers-Wilkins.com

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