Bowers & Wilkins embarked on an aggressive social media campaign in North America designed to engage with fans and celebrate music through inspired dialogue, exclusive content, and exciting product offerings. Tinie Tempah was the first artist in the series.
This opportunity presented by Bowers & Wilkins was a part of their Sound Sessions music series – intimate, VIP-only listening events where renowned artists and small groups of fans come together to experience true sound and celebrate exciting new releases. Tinie Tempah whose album, Disc-Overy debuted at number one in the U.K. and produced four Top Five singles was leveraged as a marketing vehicle to successfully promote this exclusive Bowers & Wilkins listening experience.
The event drew over 800,000 impressions, 100,000 unique hits and over 3,000 email RSVPs using targeting advertising and leveraging the power of online publishers, journals and the most influential users of each platform to engage and mention the event.