The housing market is improving from the devastating effects of the recession. Both new home sales and housing starts are on the rise. Additionally, consumers are staying in their homes longer; therefore, the need to update home décor is likely and as these trends continue to increase, the outlook for home décor is favorable. Plano-based, family owned and operated, Designer Door & Window realized their company was on the cusp of substantial growth. Steve and Debby Barron tasked Z Interactive to design a custom website that advantageously align marketing objectives with their long-term business goals, to more cost effectively reach their target audience and drive higher conversions from internet marketing initiatives.