Franconia Brewing Company’s Ice Bock Tapping 2015

Project Details

Ice Bock or “Eisbock”, a German specialty beer made by partially freezing beer and removing the block of nonalcoholic ice that appears, is concentrated in both alcohol and flavor. Franconia Brewing Company needed design and marketing that could efficiently communicate Ice Bock’s bold deliciousness, balanced intensity and rarity across multiple formats and platforms.