Margaritaville spirits are inspired by the lifestyle of Jimmy Buffet. Our continued work with Margaritaville Caribbean rebranding efforts for their packaged goods led to their name-brand water, Margaritaville, a higher end selection for travelers at resorts, airports and duty-free shops along the Caribbean Islands.
This chosen approach provides a simple and elegant solution that communicates a tropical escape keeping the brand’s values at the forefront. The bottle plays with using the transparency and water to create depth, allowing the crystal clean water to become a part of the experience – reminiscent of the ocean waters of the Caribbean. The design successfully captures the premium, desirable qualities of the famed FIJI brand while perfectly tying in the Margaritaville brand and ethos.