Margaritaville Caribbean Brand Water

Project Details

Margaritaville spirits are inspired by the lifestyle of Jimmy Buffet. Our continued work with Margaritaville Caribbean rebranding efforts for their packaged goods led to their name-brand water, Margaritaville, a higher end selection for travelers at resorts, airports and duty-free shops along the Caribbean Islands.

This chosen approach provides a simple and elegant solution that communicates a tropical escape keeping the brand’s values at the forefront. The bottle plays with using the transparency and water to create depth, allowing the crystal clean water to become a part of the experience – reminiscent of the ocean waters of the Caribbean. The design successfully captures the premium, desirable qualities of the famed FIJI brand while perfectly tying in the Margaritaville brand and ethos.