Margaritaville Caribbean Custom Rum Labels

Project Details

Margaritaville spirits are inspired by the lifestyle of Jimmy Buffet. These tequilas, rums, and cocktails have become synonymous with a tropical escapism state-of-mind where the everyday pressures of life take a back seat to fun. Margaritaville Caribbean needed a design solution for three custom rum label designs that carry these very same values that clearly communicate brand principles and build a strong emotional connection with consumers while also keeping in mind the identity and character that make this premium rum a unique and one-of-a-kind spirit. I think we did it.

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