The Janee Show

Situation

The Janeé Show is a refreshingly authentic television series designed to challenge the status quo, influence the way people think and act and inspire individuals to give back. As expectation built for this young philanthroper’s vision of a nationally syndicated television show, a comprehensive digital strategy was imperative to connect Season One with a core audience.

Strategy

Z Interactive pioneered a comprehensive digital strategy for Season One of The Janeé Show by leveraging Search, Social and Web initiatives designed to drive viewership and sell sponsorships. Z Interactive designed, built and optimized The Janeé Show website, ran targeted paid search and social campaigns and aligned an email strategy to drive viewership, increase awareness and allow viewers to engage with the show’s content in a meaningful way every week.

Results

Z Interactive drove an increase in viewers on WFAA from 23,000 to over 80,000, a 248% increase over a three month period. The Janeé Show experienced a 69% lift in web traffic and a 200% increase in followers on social networks (YouTube, Twitter, Facebook). Season One of The Janeé Show also credited in helping show host Janeé Harrell win Big Brothers Big Sisters LONE STAR Partner of the Year and Tarrant County Woman of the Year Award.

Today The Janeé Show airs on Family Net reaching close to 26 million viewers every year.

  • Client: The Janeé Show
  • Tasks: Social Media Marketing, Campaign Management, Paid Search Marketing, Digital Advertising, Graphic Design, Email Marketing
  • Website: www.TheJaneeShow.com

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