There was a significant disconnection between current concept designs and Viva brand standards. Viva is about freshness – and nothing says fresh more than the water itself. That’s why incorporating the product itself, the water, as part of the design was a significant piece in the approach. The type and color create a harmony of organic and nature and aids in the communication of freshness that’s evident in the Viva brand.
- Client: Margaritaville Caribbean
- Tasks: Concept & Design
- Website: www.MargaritavilleCaribbean.com